Alabama Humanities Foundation (AHF), the Birmingham-based state affiliate of the National Endowment for the Humanities, has completed an extensive rebranding effort that includes a new name, new logo and new website. Coinciding with the unveiling of the new brand, planned for January 2021, is the welcoming of a new executive director.
At the heart of AHF’s rebranding is a change of the organization’s current name to Alabama Humanities Alliance (AHA). The updated name and visual identity reflects the organization’s deep dedication to enriching and enhancing the lives of Alabamians. Since 1974, AHA has been committed to connecting individuals and communities across the state through a love for learning that is rooted in the understanding and appreciation of the people, communities and cultures of Alabama.
“Today we trade in our old name to stand shoulder to shoulder with each individual that supports, enjoys, celebrates and appreciates the humanities in our state and nation,” said AHA Board Chair Trey Granger. “Our view is that the humanities have great allies in every community, crossroads and city in Alabama, so the Alabama Humanities Alliance seemed most appropriate.”
Taking the lead of this new chapter will be Chuck Holmes, former executive director and general manager of National Public Radio’s Birmingham affiliate, WBHM.
“On behalf of the entire board and staff, I am delighted to welcome Chuck Holmes as our new executive director,” said Granger. “Chuck’s great work at the local, national and international level positioned him as the dynamic executive we need in Alabama to help shine a bright light on the humanities in our beloved State.”
When Holmes officially takes the position of executive director on Jan. 4, he will bring to AHA a proven track record of success from an award-winning career in both newspaper and broadcast journalism, as well as station management.
Ann Florie, retired executive director of Leadership Birmingham and member of the search committee, said of Holmes, “Chuck has a proven track record as a CEO who knows how to transform organizations and execute plans. He has a very inclusive leadership style, and he understands development, communications and marketing and knows how to work well with boards and staff. I am convinced he truly understands and believes in the mission of [AHA].”
To facilitate the rebrand, AHA Board tapped local agency Telegraph Creative to oversee and execute the collaborative process that resulted in a new comprehensive identity and messaging strategy designed to inspire thinkers, investigators and learners to connect meaningfully through curiosity, discovery and a shared quest to learn, every day.
“Our team has been fortunate to have a wonderful partnership with the talented folks at Telegraph to explore pathways that inspire an enhanced appreciation for the humanities in every Alabama community,” said Granger. “The relationship very quickly resulted in our realization that so many
persons have those A-HA moments of reflection, enlightenment and inspiration along life’s journey. So as we become the Alabama Humanities Alliance, our friends at Telegraph remind us that we are the organization that offers so many A-HA moments statewide through our matrix of programs, initiatives, collaborations, publications and communications.”
To view the AHA rebrand and access downloadable assets, visit www.alabamahumanitiesalliance.org.
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